One of my assignments comprised of a copywriting exercise for Humana. This was a two-part assignment involving the following criteria. The first part of the project required me to compose four actionable messages persuading members to schedule their flu shots. The first message displays when a member clicks the bell icon on their secure member…
My Work
Accessibility Exercise
Maintaining high accessibility standards is absolutely necessary when we need to design components for the web. It is particularly important to make forms accessible so people will actually follow-through and complete the document without giving up. Forms have the reputation of creating confusion. You have to use laser-sharp targeted words to capture important information. Consider…
Paris Cafe App Case Study
Concept Project This case study features Paris Cafe. It is a small coffee shop located in the lobby of a major hotel in Downtown Chicago. The coffee shop is quaint and has a loyal customer base. However, the business could