One of my assignments comprised of a copywriting exercise for Humana. This was a two-part assignment involving the following criteria. The first part of the project required me to compose four actionable messages persuading members to schedule their flu shots. The first message displays when a member clicks the bell icon on their secure member…
Home
How Can Incrementalism Keep You Focused?
Do you wish to take small steps or one giant leap? 🤸♀️ There might be right or wrong answers here… apologies in advance. 🤔 Think carefully.🤔 Time is limited and you find yourself pulled in various directions. A giant leap appears to be a logical step to take (no puns intended). But, how about a…
How Can Hick’s Law Help Your Business?
Have you heard of Hick’s Law? The short and sweet definition involves: 👊 Not overwhelming users with too many choices! 👊 If time is of the essence and you want users to take action fast, then avoid giving them too many options to choose from. Practical use of Hick’s Law: I was at Costco, yesterday….
How to Write Effective Error Messages
Ugh, Error messages…. Those 404’s pop up when an application does not understand a user’s input or fails to complete an action like it should. It can also happen when users request an action that is not legit. For instance, a user might input the wrong spelling and be greeted with a 404. In any…
Yes! You Can Consciously Couple UI & Copywriting!
Copywriting is vastly different from regular content writing. Copywriting requires the specialized skill of creating a message that is short, concise, and gets to the point within a matter of a few sentences. Content writing, on the other hand, is usually a long-form article that tells a story by following a set pattern. The basic premise…