One of my assignments comprised of a copywriting exercise for a client. This was a two-part assignment involving the following criteria.
The first part of the project required me to compose four actionable messages persuading members to schedule their flu shots.
- The first message displays when a member clicks the bell icon on their secure member dashboard. The message links to the messaging center.
- The second message displays in the messaging center and provides members with more details.
- The third message displays on a screen within the member app.
- The fourth message appears in the hero area to members returning to the main website.
The second part of the project involved curating content for a tele-health app. I was directed to come up with a suitable name for the app, write content for three screens, pen down the App Store description for the app, and write promo content that could accurately spell out the steps involved in accessing the app.
Part I: Persuasive Messaging for Screenshots
Message 1:
Health Reminder It is time to schedule your flu shot! (clickable link)
Get the latest on vaccines, variants, and ways to stay healthy. (clickable link)
→ View all notifications (clickable link)
Message 2:
Protect Yourself and Your Loved Ones From the Flu!
Did you know that influenza, commonly known as the flu, remains a potentially deadly disease? Every year, tens of thousands of Americans die from flu-related complications.
What is the flu?
The flu is a respiratory illness caused by viruses that infect the nose, throat, and lungs. Individuals can remain contagious up to 7 days after symptoms such as fever, cough, and runny nose appear.
The good news is that you can protect yourself and your loved ones against the flu virus by getting vaccinated. Best of all, flu shots are available at no cost with most insurance!
How does the flu vaccine work?
Flu vaccines cause antibodies to develop in the body, shielding you against infection.
Who should get the flu vaccine?
People aged 6 months or older are eligible to receive an annual flu vaccine. Contact your physician or pharmacy to select a vaccine that’s right for you.
Don’t wait. Schedule your appointment today!
(‘Schedule Now’ button in brand’s primary color).
Message 3:
Welcome!
Schedule your appointment with your primary care physician or a pharmacy near you.
(‘Find Appointment’ button in brand’s primary color).
Message 4:
Thank you for scheduling your flu shot appointment.
Remember to fill out the consent form (clickable link) in advance to save time. Also, please be sure to bring along your insurance information when you visit the clinic.
Your appointment location may require you to wear a mask while receiving your shot.
If you have been in contact with someone diagnosed with Covid-19 or have symptoms such as fever, cough, shortness of breath, or a runny nose, please wait 2 weeks before rescheduling your appointment.
Together, We Can Roll Up Our Sleeves And Fight The Flu!
Part II: Acme Insurance Telehealth App
A new app that facilitates patient care through tele-health services
App Name:
TeleCare
App Store Description:
TeleCare connects you with a U.S. board-certified doctor so you can get the care you need, when you need it. Within minutes, you can visit with a doctor right from the app and receive quality, convenient healthcare on demand.
TeleCare provides access to experienced primary care physicians, dermatologists, therapists, and nutritionists who can diagnose, treat, and prescribe medication for medical concerns such as:
- Allergies, flu and sinus infections
- Eczema, psoriasis, rashes, and acne
- Depression, anxiety and other issues that affect mental health
- Nutrition and wellness
How Does It Work?
- Request a visit: Open the TeleCare app and request a visit with a provider.
- Provide details: You will be asked about your medical history as well as details about your health concern.
- Submit copay: Depending on your plan, you may have to pay a fee.
- Connect with your doctor: A doctor will review your medical history as well as your concern and get in touch with you via phone, video, or e-mail.
- Pick up your prescription: If your doctor writes you a prescription, simply pick it up at your nearest pharmacy.
Testimonials
“I’m a busy mom with three kids under the age of 8. When one of them gets sick, it’s a challenge taking everyone to the doctor. TeleCare makes it convenient for me to talk to a doctor anytime without leaving the house. It’s a total game-changer!” – Donna, NC.
“I work long hours. Before downloading TeleCare, I was sometimes forced to put my health on hold because I couldn’t fit a doctor’s visit into my schedule. Now, all I have to do is open the app and, BOOM! I’m connected to a doctor within minutes. Thank you, TeleCare!” – Jim, CA.
“The doctors have never ignored my issues. They take their time to answer my questions and are committed to ensuring my well-being. I highly recommend this app!” – Mary, MN.
Confidential
We take your privacy seriously. Your visit is 100% confidential and compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Download TeleCare to your device today.
TeleCare is a virtual care service offered through an arrangement with Acme Insurance Company.
Promo Content for TeleCare App
This promotional content is to be uploaded to Acmehealth.com. The content will introduce the new app, TeleCare, to members.
Towards the bottom of the page, there will be two clickable buttons that aid downloading:
Download on the App Store
Get it on Google Play
Staying Healthy and Saving Time Just Got a Whole Lot Easier!
Introducing the new TeleCare App.
Designed with your needs in mind, the app allows you to consult with an experienced healthcare provider from the comfort of your home – or anywhere – 24/7.
No need to wait days to get an appointment, or fight traffic to get to the clinic… only to waste more time in the waiting room!
TeleCare makes it easy and convenient for you to meet virtually with board certified medical professionals via your smartphone or tablet.
Find treatment for a variety of minor conditions such as fever, flu, bug bites, and even sprains at the click of a button. If necessary, your doctor will call in a prescription to a pharmacy near you.
What’s more, TeleCare is free to download and easy to use!
Your time and health is important. Simplify your life.
Want the FREE TeleCare app?
Text “App” to (- – -) – – – – – – – to download now.
Download on the App Store (button)
Get it on Google Play (button)
Screens for the App
Leave a Reply