Have you heard of Hick’s Law? The short and sweet definition involves: Not overwhelming users with too many choices! If time is of the essence and you want users to take action fast, then avoid giving them too many options to choose from. Practical use of Hick’s Law: I was at Costco, yesterday. My husband…
How to Write Effective Error Messages
Ugh, Error messages…. Those 404’s pop up when an application does not understand a user’s input or fails to complete an action like it should. It can also happen when users request an action that is not legit. For instance, a user might input the wrong spelling and be greeted with a 404. In any…
Yes! You Can Consciously Couple UI & Copywriting!
Copywriting is vastly different from regular content writing. Copywriting requires the specialized skill of creating a message that is short, concise, and gets to the point within a matter of a few sentences. Content writing, on the other hand, is usually a long-form article that tells a story by following a set pattern. The basic premise…
Paris Cafe App Case Study
Concept Project This case study features Paris Cafe. It is a small coffee shop located in the lobby of a major hotel in Downtown Chicago. The coffee shop is quaint and has a loyal customer base. However, the business could
Genesis Framework Setup
Setting up the Genesis framework and child theme is pretty intuitive. However, it is important to ensure that you upload the Genesis framework to your website BEFORE you upload the child
